Workshops & Sharing Session


We are happy to announce that academics, postgraduate students and industry professionals are welcome to submit their extended abstracts for QS Research Sharing Session within QS Subject Focus Summit on Hospitality and Tourism 2018, these sessions will take place during 5-7 December 2018.


  • The Way Forward: Hospitality and Tourism Education Convergence with Industry 4.0


  • The New Education Frameworks: Paradigm Shift in Hospitality and Tourism Curriculum Development
  • The New Service Standards: Rise of Artificial Intelligence in Hospitality and Tourism Industry
  • The New Foreign Partnerships: Advancement of Hospitality and Tourism Academic Collaborations and Internationalization at Home
  • The New Global Rankings: Growing Importance of Hospitality and Tourism International Accreditations and Benchmarking
  • The New Top Salaries: Minimum Wage and Employability Issues in the Hospitality and Tourism Industry
  • Any other interesting topics are also welcomed.

Guidelines for Submission

  • Authors are invited to consider and submit their original research work that is either a part of their ongoing research project or a postgraduate study.
  • Papers are welcomed with extended abstract format from 1,500 – 2,500 words in length (excluding references).
  • Papers must be structured following: Title of the Research, Authors and Affiliations, Background of the Study, Purpose of the Study, Research Methodology, OR Major Findings, Practical Implications, Originality/Novelty and References.
  • Extended Abstracts should be summited to online at:
  • Scientific Committee will review all submissions to initially determine the relevance of the extended abstract and notify the corresponding authors about the acceptance within five working days.

Publication Opportunities

  • All accepted papers (extended abstracts) will be invited for presentation during the QSSFS (H&T) 2018: Research Sharing Session.
  • All accepted papers will be published as QSSFS (H&T) Proceedings 2018 with an ISBN and be made available online.
  • Selected papers will be given an opportunity for a possible publication into one of the sponsor journals of QSSFS (H&T) 2018.
  • Selected papers are encouraged to be revised based on feedback from QSSFS (H&T) 2018: Research Sharing Session, following the paper submission guidelines of the following journals:

Paper Presentations

  • Each accepted paper will be given 10 minutes to present their research work, limited to 10 PPT slides. This is to ensure ample time is reserved for discussions to enrich the sharing process.

Best Paper Awards

  • Scientific Committee will appoint five (5) members as Panel of Experts from QSSFS (H&T) 2018 Speakers to evaluate all accepted papers for Three (3) Best Paper Awards.
  • Criteria: These awards recognize outstanding papers selected among all the accepted papers submitted, under extended abstract submission guidelines, to QSSFS (H&T) 2018. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making and conclusions. These awards will be presented by UCSI University during the QSSFS (H&T) 2018.

Scientific Committee Members

  • Dr. Hiram Ting Huong Yiew, Chairperson, UCSI University, Malaysia; Dr. Leong Quee Ling, Member, UCSI University, Malaysia; Dr. Mark Edmund Kasa, Member, UCSI University, Malaysia; Dr. Kashif Hussain, Member, UCSI University, Malaysia


Important Dates

Extended Abstracts Submission: 20 November 2018
Selection and Notification of Extended Abstracts Acceptance: Five (5) Working Days
QS SFS (H&T) 2018: Research Sharing Session 5-7 December 2018
QS SFS (H&T) Proceedings 2018 (Expected Publication) 28 February 2019
Selected Papers Recommendation to Sponsor Journals 28 February 2019

SEM: Smart PLS Workshop

This workshop will introduce the use of Partial Least Squares method of Structural Equation Modelling (PLS-SEM). PLS-SEM has recently gained increasing attention in various disciplines including management information systems, marketing, strategic management, accounting, family business research, operations management, and organizational research. Researchers and practitioners appreciate the various advantageous features that PLS path modelling offers in practical applications. Consequently, the method is currently regarded as suitable and, to some extent, a favorable alternative to the more restrictive traditionally used Covariance based SEM (CB-SEM). We believe that this workshop will help postgraduate students/researchers on how to do basic analysis using the SmartPLS software and how to present them professionally. SmartPLS is one of the leading software tools for PLS-SEM. It combines state of the art methods with an easy to use and intuitive graphical user interface.

The workshop will help you to:

  • Understand the difference between two main types of SEM i.e., (i) CB-SEM and (ii) PLS-SEM.
  • Understand the conditions where to use PLS-SEM and basic conceptions about it.
  • Basic conceptions/misconceptions about PLS-SEM.
  • Assessment of usage of PLS-SEM in Hospitality and other disciplines
  • Apply PLS-SEM to analyses data related to thesis and research papers.

Attend this special session to learn more about PLS-SEM and smartPLS and integrate these tools in your research! The session will introduce some basic datasets and examples that are developed to assist attendees of this session.



Dr Faizan Ali

University of South Florida Sarasota Manatee

Dr. Faizan Ali is an Assistant Professor in the College of Hospitality and Technology Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM). Dr. Ali’s research interests are in the areas of customer experience, service performance and quality, customer satisfaction and behaviour. Dr Ali is also enthusiastic about developing new scales and working on various methodological aspects of hospitality and tourism research. He has authored more than 70 international refereed journal articles, international conference papers, books and book chapters. His recent research has been accepted and published in well-reputed, internationally-refereed top-tier journals. Dr. Ali is recipient of numerous awards for his academic and research achievements. Currently, he serves as the Coordinating Editor for International Journal of Hospitality Management and as an Assistant Editor (Methodology) for International Journal of Contemporary Hospitality Management. In addition, Dr Ali also serves as the Associate Editor for International Interdisciplinary Business Advancement (IIBA) Journal. He also serves on the editorial boards of various journals. Dr. Ali is a trained expert in usage of various statistical tools such as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM). He has conducted numerous SEM and Business Research Methods related workshops in USA, China, Malaysia and South Korea.

WHATT Journal Workshop

Date: 6 December 2018, Thursday
Time: 17:30-19:00
Prof. Dr. Kashif Hussain, UCSI University, Malaysia
Mr. Chris Low Kam Long, SWAG, Malaysia

*This workshop is only applicable and beneficial for those authors who are working for WHATT Issue v12, n3, 2020 (Malaysia) with accepted abstracts towards a possible publication.

Call for Papers
Worldwide Hospitality and Tourism Themes (WHATT) invites submissions for a special issue addressing a strategic research question that is “The Way Forward: How is Malaysian Hospitality and Tourism Education Working with Industry?” This issue will be published in the second quarter of 2020.

Background of the Theme

Tourism is a dynamic and competitive industry. It calls for the need for the constant adjustment to customers’ changing needs and desires. Customer’s satisfaction, safety and enjoyment are key focus of the tourism industry. Therefore, with new technologies fostering a transformation in the tourism industry in relation to customer engagement; consequently, the industry has been adopting various telecommunications to advance operational efficiencies and meet customers’ expectations.

Further with the hospitality landscape being encompassed within the tourism industry, it meant that hospitality education today is at crossroads as well. It is set to face many different challenges all at once. From a societal perspective, there is an expectation that hospitality education will result in employment with significant earnings potential. The motivations and expectations of students pursuing a hospitality education coupled with the need to meet customers’ constant changing expectations have created an imperative to raise productivity in the hospitality sector, without losing “personal touch” that is at the core of hospitality as a service industry.

Disruptors such as AirBnB pose a further challenge to the status quo. Therefore, graduates will need to be prepared for these changes so that they can thrive in this 21st century.

Malaysia is no more of exception from these challenges, it stands 11 th most visited destination in the world with 25.9 million tourist arrivals last year contributing MYR 181 billion to the local economy as total contribution to GDP with 1.7 million jobs as total contribution to employment. By 2028, Malaysia is expected to welcome 49.4 million tourist arrivals contributing MYR 296 billion (14.4%) to the local economy as total contribution to GDP with 2.3 million (13.2%) as total contribution to employment. This establishes an immense challenge for Malaysia to produce hospitality and tourism skilled and quality graduates for 600,000 new job opportunities for the tourism industry (WTTC Travel & Tourism Economic Impact Report 2017 on Malaysia from:

If these are issues that concern, then you should contribute to this theme addressing the way forward for Malaysian hospitality and tourism education convergence with industry 4.0.

Academic departments of hospitality and tourism are highly complex organizations which are expected to deliver excellence in education, job placement and research. Balancing these demands with economic realities, changes in visitor behavior and expectation, and rapid advances in technology pose significant challenges which academic leaders must face on a daily basis. At present, a further dimension is not only being added by the internationalization of the hospitality sector and job placements. It is also being supplemented by the proliferation of cross-border education and research collaboration.

The aim of the theme is to foster lifelong learning with a shared understanding of the challenges and opportunities facing hospitality and tourism education and to begin articulating a practical vision for moving hospitality schools forward.

Key Questions for the Theme Issue

1. What are the new education frameworks with paradigm shift in hospitality and tourism curriculum development?
2. What are the new service standards with rise of artificial intelligence in hospitality and tourism industry?
3. What are the new foreign partnerships with advancement of hospitality and tourism academic collaborations and internationalization at home?
4. What are the new global rankings with growing importance of hospitality and tourism international accreditations and benchmarking?
5. What are the new top salaries with minimum wage and employability issues in the hospitality and tourism industry?


WHATT aims to make a practical and theoretical contribution to hospitality and tourism development by focusing on key industry issues. Every theme issue consists of an interrelated collection of articles that taken together, address a strategic industry challenge.

What This Issue is Looking For?

  • WHATT focuses on research which is at great use/importance for both tourism and hospitality industry.
  • Research papers are required to addresses the key theme issues, “The Way Forward: How is Malaysian Hospitality and Tourism Education Working with Industry?”, that practitioners and policy makers consider important.
  • Each research paper must have minimum 3 authors.
  • Each research paper must have one author from industry beside academics.
  • Each research paper must have one foreign author from an overseas institution.
  • Each research paper should recommend or try to solve a problem by establishing an acceptable notion of readability with interest for managers and stakeholders.
  • Addressing the “so what” question is very important.
  • Research papers should not be too theoretical or dominated by literature review, they should simply have input from practitioners and then try to find answers to the questions raised by practitioners with a relation to the existing published work in the literature.
  • Research papers must offer specific recommendation for policy makers and/or stakeholders relating to respective tourism or hospitality industry.
  • The authors are encouraged to use qualitative research approaches for data collection such as personal interviews, focus group discussions, round tables discussions with concerned practitioners or Delphi techniques etc.
  • However complex statistical, quantitative/mathematical, analysis must be avoided, if necessary simple descriptive analysis could be performed.
  • Language of the research papers should be simple and easy to understand for various readers across the globe.
  • Length of each research abstract should not be less than/more than 500 words.
  • Length of each research paper should not be less than/more than 5000-6000 words. Viewpoint article should not be more than 3000 words.
  • For further information, please feel free to look at guidelines for submit for authors guidelines:

WHATT Journal Workshop for Authors @ QS SFS (H&T) 2018
Authors (at least one) of each research paper notified with paper acceptance are encouraged to join WHATT Journal Workshop during QS Subject Focus Summit in Hospitality and Tourism 2018, 5-7 December 2018 at UCSI Hotel, Kuching, Sarawak, Malaysia

Note: The theme of the QS SFS (H&T) 2018 is in line with WHATT theme of this issue in Malaysian contexts. Thus, there is a great opportunity to learn, network and improve overall quality of the research papers as this is going to be a World Class event and authors will be able to meet renowned speakers, deans, directors and heads of the schools from Americas, Europe, Middle East, Asia and Asia-Pacific.



Professor Dr Kashif Hussain

UCSI University

Read more


Mr Chris Low Kam Long


Read more

Abstracts Submission: 20 November 2018
Selection and Notification of Abstracts Acceptance: Five (5) Working Days
Authors Workshop 5-7 December 2018
Full Papers Submission: 30 January, 2019
Notification of Reviewers Feedback 15 February, 2019
Revised Papers Submission 28 February, 2019

Theme Editors

Professor Dr. Kashif Hussain
Dean, Faculty of Hospitality and Tourism
Management, UCSI University, Malaysia
Dato’ Dr. Vincent Tang
Regional President, South East Asia, Global
University for Lifelong learning, Malaysia
Mr. Chris Low Kam Loong
Director, SWAG, Malaysia
Dr. Leong Quee Ling (Editorial Assistant)
Lecturer, Faculty of Hospitality and Tourism
Management, UCSI University, Malaysia

Note: Please submit your abstracts / research papers via email at: and with subject title as: WHATT Issue v12, n3, 2020 (Malaysia).

SHARE Center Train-the-Trainer Introduction and Data for Research

This session is for hospitality and tourism educators and researchers.  Participants will be introduced to the various analytics-related training programs and student certifications that are available from the STR SHARE Centers.  Content of each training program will be reviewed including samples and case scenarios.  Educators will learn how to implement the various training and student certifications so they can offer these programs to their own students.  Additionally, participants will be introduced to the various types of hospitality and tourism data that is available from the SHARE Center for academic research and for student projects.  Different types of data will be reviewed and examples of research will be demonstrated.  Time will be available to discuss specific classroom and research needs of each participant.



Anthony Zhang

Manager, STR SHARE Center (Asia Pacific)

Anthony Zhang is currently the STR SHARE Center Manager – Asia Pacific who is responsible for promoting the SHARE Center and assisting with the school and industry professional to better utilize STR materials into the classroom and the workplace. He joined STR in 2014 as a Business Development Manager of STR and responsible for the company expansion in Asia Pacific. He was frequently presenting market trend and analysis in different hotel industry conferences and events in Asia Pacific. Before joining STR, he was doing project development in Langham Hospitality Group, overseeing several new development projects in China and Asia Pacific, including management contract negotiation, project feasibility analysis and market study. Anthony was graduated as Master of Science from School of Hotel & Tourism Management of The Hong Kong Polytechnic University.

Workshop Registration

  • Feel free to register for this STR SHARE Workshop at FHTM information counter during the event. Note that this limited to 25 seats only.

QS Subject Focus Summit on Hospitality and Tourism

“The Way Forward: Hospitality and Tourism Education Convergence with Industry 4.0”

* This schedule is tentative and subject to change.