Hospitality education today is at crossroads, facing many different challenges all at once. From a societal perspective, there is an expectation that hospitality education will result in employment, well-paid jobs and significant earnings potential. This creates an imperative to raise productivity in the hospitality sector; something in which automation and artificial intelligence undoubtedly have a role to play, but without losing the “personal touch” that is at the core of hospitality as a service industry.
Disruptors such as AirBnB pose a further challenge to the status quo. Therefore, graduates need to be prepared for these changes so that they do not just succeed but can thrive in the 21st century. If these are issues that concern you, you should attend the upcoming QS Subject Focus Summit on Hospitality and Leisure Management in Kuching!